• WORK EXPERIENCE
  Lipari Foods Operating Company, LLC | Senior Graphic Designer, Marketing Dept.
  Warren, Michigan USA – (October 2017 – Present)
• Develop new creative concepts and adapt existing creative concepts from briefs.
• Exercise understanding of Lipari Foods’ business objectives and be responsible for delivering consistent, high-quality brand offline and online materials/editorials in print/digital formats that align with brand and business objectives.
• Evaluate creative briefs for strategic content, develop strategic, customer, and advisor-facing marketing content; present creative effectively and provide direction based on feedback
• Provide direction and exhibit strong creative judgment/technical guidance ensuring the team achieves the highest possible creative/production standards.
• We are implementing new and creative design concepts and properties based on trends and relevant data to drive improved performance.
• Provide quality assurance of all creative deliverables and ensure creative is developed in alignment with brand guidelines.
• Review and supervise the work of 2 graphic designers and production artists.
• In-depth industry knowledge and thorough understanding of best practices in typography, illustration, photography, color theory, multimedia, and corporate identity.
• Supervise the creative design team in the development and/or delivery of creative services and solutions to address enterprise/business needs.
• Supervise the team’s creation and production/fulfillment of marketing materials/visuals (print/digital) for internal clients that meet business objectives on project briefs within established timelines, ensuring they work with established templates as required.
• Act as the main point of contact for all projects including the creative team and marketing team.
• Develop and supervise timelines to ensure projects adhere to schedules.
• Track all project updates related to scope, timeline, and budget.
• Ensure effective delivery and management of programs/project plans by assigning and tracking workgroup projects, ensuring established processes are followed, and delivering all projects on strategy, on time, on budget, and error-free.
• Review and analyze creative project scope and objectives as requested by the marketing team to determine feasibility and resourcing.
• Negotiate with vendors and other external partners for printing, digital, photography, etc. ensuring the use of strategically sourced vendors when possible.
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Lipari Foods Operating Company, LLC | Graphic Designer, Marketing Dept.
Warren, Michigan USA – (September 14, 2015 – October 22, 2017)

• Development of new creative concepts and adapting existing creative from briefs.
• Exercise understanding of Lipari Foods’ business objectives and be responsible for the delivery of consistent, high-quality branded offline and online materials/editorial in print/digital formats that align with brand and business objectives.
• Evaluate creative briefs for strategic content, develop strategic, customer, and advisor-facing marketing content; present creative effectively and provide direction based on feedback
• We are implementing new and creative design concepts and properties based on trends and relevant data to drive improved performance.
• Provide quality assurance of all creative deliverables and ensure creative is developed in alignment with brand guidelines.
• In-depth industry knowledge and thorough understanding of best practices in typography, illustration, photography, color theory, multimedia, and corporate identity.
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Silvertrust Communications (Publisher) | Consultant Art Director
Toronto, Canada – (April 1, 2010 – October 30, 2013)

• Planet Africa Magazine: Developing the creative concept, cover page design.
• Planet Africa Awards: Design Gala Awards Theme, marketing materials, media kit.
• Discover Magazine Series: Developing concepts & creativity for discovery series for Kenya, Nigeria, Zambia & Zimbabwe.
• Afro Global Television: Developed corporate branding, logo, folders, and media kit.
• Black History Magazine: Design comprehensive magazine, poster, and brochure.
• MSC: Branding kit, logo, corporate brochure, business cards, and other collaterals.
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Fifthfeb Design Studio | Creative Art Director / Founder / Entrepreneur
Toronto, Canada – (February 1, 2007 – December 31, 2014

Design & Creative Process

• Directs the creatives and strives for excellence in everything from concept to completion of every project on schedule.
• Develop, organize, and execute innovative graphic design projects from concept through completion.
• Works closely with departments to solve marketing problems through smart, well-designed advertising and collateral materials that help to sell products and maintain a good image for clients and agencies.
• Manages the creative/production department (graphic designers, production artists, etc.).
• Attends creative input meetings (along with the clients/copywriter team) to develop creative strategies and implements all creative requirements including copy, layout, illustrations, final art, and photography.
• In concert with the production manager, selects vendors for jobs and is involved along with the creative team in signing off final art and press proofs.
• Supervises full-time/part-time graphic designers, production artists, and freelancers.
• Maintaining current working knowledge of computer-related skills, software, and hardware to ensure the entire creative department as well as individual staff members remain on the leading edge of essential technology and skills.
• Build and maintain vendor relationships through networking and referrals.
• Developed a strong customer base of new and existing clients.
• Closely working with a publisher and creating magazine layouts.
• Designed magazines for publishers from 16 pages to 120 pages.
• Working with clients to create a vision, conceive designs, & consistently.
• Designed advertisements, and trade show banners from concept through completion.
• Creating Web Layouts and Web Graphics for Digital Media.